This niche sits unfilled

As much as I love my new refrigerator, it’s not being used to its fullest potential. Everything that isn’t the gigantic, glorious crisper drawer is empty. That is an enormous waste. It wastes energy, and it wastes space. And there is little in life that cheeses me off more than wastefulness.

When I pop ‘best refrigerator for vegetables’ into the old search engine, I see lots of advice for storing veggies in existing fridges. I don’t see any fridges that are purpose-built to serve folks who eat plants. More and more people are moving to vegetarian or vegan eating in the home. We’re being encouraged to eat little (if any) meat, whether out of ethical, health or environmental concerns. Yet these cornerstone appliances don’t reflect this shift in emphasis.

So here’s this gaping niche that’s not being filled by any of the big appliance manufacturers. And here’s me, as a consumer, with no good idea about how to get the attention of these behemoths and point them in the direction of such rich, profitable fodder. To that end, I conclude with a wishlist on the very offest of chances that anyone might take the idea and run with it. Alternately (and more likely) it will serve as a time and date stamped testament to my uncanny ability to demand products that haven’t come to market yet.

What I’d like is something smaller, with little to no freezer space, and a heavy focus on fresh food storage. I’d prefer something that could fit under a countertop, if only because counterspace is at a permanent premium in most kitchens. That said, it would also be great if it didn’t cost an absolute mint. One of the biggest problems with getting folks on the conservationist train is that smaller, more efficient devices are typically much more expensive than their wastrel counterparts. The thing is, there are fewer people at the top of the heap than the bottom; they’re hitting quality over quantity, when we need the opposite. So under $1000, if possible.

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